Wilden Targets Global Markets with Multilingual Websites for Its Pro-Flo SHIFT Product Line
Wilden, a part of Pump Solutions Group (PSG), is aiming to expand the global reach of its Pro-Flo SHIFT line of air-operated double-diaphragm (AODD) pump technology by making its ProFloSHIFT.com website and related marketing collateral available in seven different languages (French, German, Italian, Mandarin, Portuguese, Russian, and Spanish).
The new sites and collateral were designed to support localized sales and service of the Pro-Flo SHIFT product line.
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The contents of each site were rewritten specifically for each language in order to help optimize the presentation of key product data for each market.
All sites contain the Pro-Flo SHIFT video with either subtitles or voiceover in the site-specific language, describing principles of operation, features, and benefits. In addition, written materials, such as flyers, brochures, and manuals, can be conveniently downloaded in the site-specific language.
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